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  • Writer's pictureErnesto Jimenez

Facebook Ad Frequency

Updated: Sep 10, 2020

What's Frequency???

- The average number of times your Ad was served to each person.

- Rule of Thumb: Keep it Under 5

What's Relevance Score?

Rating from 1 - 10. Estimating how well people is responding to your Ad.

How to Achieve a High Relevance Score

  1. Target the Right Audience.

  2. Stay Compliant.

  3. Don't be Spammy or misleading.

  4. High Relevance Score = Lower Ad costs.

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