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  • Writer's pictureErnesto Jimenez

16 tips for having great results on a B2B website in 2020

Updated: Sep 10, 2020

This tips will help you with your engagement and interaction, converting more visitors into customers and lowering the bounce rate.

Design with Ease

“Do you have a design in mind for your website? Whether you prefer a trendy look or you’re going for a more conservative style - these tips will make your site a winner.”


1. Track Everything: 42% of B2B marketers say that a lack of quality data is their biggest barrier to lead generation.

2. Secure your Site: GlobalSign found that up to half of all people check a site's security certification before giving up personal details.

3. Speed is Key: 40% of the people abandon a website that takes more than 3 seconds to load.

4. Clear </Header>: One glance should give the reader everything they need to know about the content of the pages.

5. Engaging CTA: Over 90% of users who read the headline read the CTA

6. Credibility Power: Remember B2B Buyers love the 'safe bet' company.

7. Succinct Copy: Studies show users only need 14 words to understand the majority of what you're saying.

8. Video Embed: You don't want your visitors watching other companies videos on your website.

9. Visible Reviews: 90% of buying decisions are influenced by reviews.

10. 'WHY' not 'WHAT': 'Solution Selling' method is much less effective than selling the 'WHY'.

11. Custom Images: Good images increase readership.

12. Valuable Content: Typical B2B buyers consume 3-5 pieces of content before engaging a sales rep.

13. Brevity in Forms: You can always collect the remaining info later.

14. Real Chat: 44% of people say live chat with a real person is the most important feature rather than aiding conversations.

15. Social Last: Ensure social Icons are located at the bottom of the page.

16. Mobile Responsive: 42% of researches use a mobile device during their B2B purchasing process.

Now go ahead, it's your turn 'Stun Your Visitors'

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